Zara has expanded its store at Westfield London taking over the unit that housed Banana Republic to create its largest UK store.
The expansion of the Zara store is evidence of retailers opting for larger flagship stores inside shopping centres and closing smaller, second tier stores. The new store has dramatically increased in size to over 40,000 sq ft and takes up a large wing of the mall.
The design is kept simple, and apart from the product, is entirely white. Large digital screens are located throughout the store featuring fashionable imagery and reminding customers this is a flagship store with its ‘Dear White City’ campaign.
For a mass-market store it provides a premium environment with ample space between story collections, allowing the customer to browse comfortably.
H&M will also complete the expansion of its existing stores at Westfield Stratford City and Westfield London also creating its two largest UK stores.