THE YOUTUBE CREATOR STORE

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Google has set up a YouTube Creator Store and recording area called You Tube Space at its headquarters in London.

The new Google offices are located in a key regeneration area of London, Kings Cross, which features offices, residential, dining and retail.  The Creator Store concept is a global first for the tech giant whereas the YouTube Space is a relocation from its previous head office in Soho.

YOUTUBE SPACE

YOUTUBE SPACE

The Creator Store is the bricks and mortar outlet for successful You Tubers to sell their merchandise. Products include beauty items from one of the most influential beauty bloggers, Zoella, as well as a range of books, mugs, posters and clothing line from other online stars.

Customers can also create their own ‘merch’ with a digital camera facility where you can take you picture and You Tube will create an image series and send it to you, as well as to your family and friends.

YOUTUBE SPACE

YOUTUBE SPACE

The new You Tube Space is 20,000 sq ft and is the largest across Europe. It houses three fully-equipped studios and sound stages, a range of 360 and VR cameras and 4K screening facilities as well as a barista bar. To ‘unlock’ the space you must have a YouTube account with at least 10,000 followers.

This is an example of where an office space becoming a destination.

London

6 Pancras Rd, London, pancras road N1C 4BJ, UK