A/D/O, a design, retail and creative work hub, has opened in Greenpoint, Brooklyn, New York.
The space is of particular interest because it has been sponsored by British car firm MINI. A/D/O’s 23,000 sq. ft. space was a former warehouse and has been designed by New York architects nArchitects.
The idea is that this local space for creative businesses is open to the public via a restaurant and design store. Dubbed A/D/O, in homage to the design team that created the Mini in 1959, it’s a new venture for the car brand that sees it move outside its own sector. Mini is not alone as an automotive business looking to take the brand into physical social and creative spaces. Cadillac opened a Cadillac House in New York’s SoHo last year with a store that is part café, part showroom and part art gallery.
The A/D/O building’s special feature is a mirror glass prism on the roof, dubbed the periscope, it reflects light into the building and delivers views of the Brooklyn and Manhattan skylines into the space.
There is a 24-seat studio and workshop for designers, two outdoor spaces that will be used to house art installations and a communal space which will be used to host events in its newly inaugurated Design Academy. The latter is intended to bring the Brooklyn and wider design community together to discuss and come up with solutions to design issues of the day.