TIMBERLAND’S SHEVOLUTION

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Timberland’s Lab store in the King of Prussia Mall in Pennsylvania has experienced an overnight transformation reopening as ‘Shevolution’ – shoes for women.

The store was trading as Streetology where it sold and ‘urban’ collection and is a fine example of a truly flexible retail space where brands can test and quickly change concepts.

Timberland

Timberland

Showing the power of physical retail and the importance of customer service, one of the store’s walls is dedicated to top staff picks of the stock that is on display.

It also stocks 67% fewer products than an original Timberland store, adding to the sense of a curated space. To the outdoor elements to the store, wood is, of course, heavily deployed for the window framing as for the floor and shelving.

Timberland

Timberland

The next concept which will be installed is ‘Made for Love’, detail to be announced.

Linden

Pennsylvania, USA