Located in an old post office, the space needed to be re-engineered for retail. The designers have cleverly used mirrors as a solution to long, narrow corridors.
The monochrome marble walls are a standout feature, as is the marble and green-tinted glass staircase with silver balustrades. Just as a reminder that this is a ‘street’ store that could be mistaken by the high-end finishes, polished concrete floors are used.
The branding icon END is threaded throughout the store, appearing on monochrome plasma screens as well as neon signage.
And as trainers are the hero product in the store, they are showcased on a marble insert framed by light timber. Timber is also used throughout the store as clothes racks.
This is a store that marries the casual product with high-end design features.