THE CAMPARI NARROWBOAT

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Italian aperitivo, Campari has taken over a narrowboat on the Regent’s canal at Kings Cross.

The pop-up boat is part of Design Junction at Granary Square which is a celebration of London Design Week. Running until 24th of September, the boat will be anchored and open for customers to enjoy a Campari or take a cocktail masterclass.

Granary Square is already established on the design map with the international fashion and art school, Central St Martins being a major tenant. Along with Campari, the area will host a number of design stores, events and talks over the weekend.

Campari Narrowboat

Campari Narrowboat

The Campari activation dominates the space with the boat decked out in the Campari red livery. There are also impactful block Campari letters on the bank that have been brightly coloured. The stadium seating on the side of the river has been cornered off and dressed with green mats to allow visitors to sit by the river to enjoy their Campari if the boat is full.

For Londoners, this might be the last weekend to enjoy the final Summer rays.

St. Pancras and Somers Town Ward

Granary Square, Kings Cross, London N1C, UK