ST IVES SCRUBS UP WELL IN SOHO

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Skincare brand St Ives has opened its first ever pop-up experience in New York’s SoHo.

The St Ives Mixing Bar allows customers to create their own body scrub mixes and lotions as well as interacting with the 100% natural ingredients that make up St Ives product- which includes moisturizers and exfoliants.

At 1,800 sq ft, this is a sizeable retail operation for the brand and the mixing bar is at the centre of the experience. It features 50 different ingredients for customers to choose from. There is a standard price per mix of $10 and $12 to keep the concept simple to understand.

ST IVES

ST IVES

Elsewhere in the store there is an educational ingredient wall that shares information on some of the more exotic choices such as volcanic sand. Rows of sinks enable customers to sample other St Ives products and beyond the chance to try and mix your own, there is the inevitable opportunity to grab a selfie in a mirrored infinity room filled with giant foam apricots.

New York

Broadway & Prince St, New York, NY 10012, USA