SNEAKERBOY

Sneakerboy has opened its second Melbourne store in the Chadstone shopping centre.

Located in the luxury section of the mall, the brand continues to disrupt the sector, selling high-end trainers in stores with cutting-edge design.

Sneakerboy

Sneakerboy

 However there is a catch – the stores are showrooms only with no inventory held in store and transactions only made online. This new store takes things a step further with a sneaker exchange area allowing trainer aficionados to trade their trainers.

Sneakerboy

Sneakerboy

 The storefront is opaque and fashioned from black wrought iron. The only way into the store is through a tunnel that takes shoppers into a minimalist concrete space. Futuristic steel chairs line the side of the space for people to try on their trainer of choice.  Screens are present along with red digital signage on the shelves displaying the shoes.

 As an example of showrooming this one is currently quite hard to beat.

Malvern East

1341 Dandenong Rd, Malvern East VIC 3148, Australia