A SMART HOME FOR JOHN LEWIS

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Department store retailer John Lewis, the retail mainstay of ‘Middle England’, has been operating a pop-up store for the last five weeks in Leeds.

The retailer has taken a unit in the splendour of the Victoria Quarter, a part of Leeds that, as the name suggests, is filled with shopping arcades that were created in the 19th century and which have always represented the better end of this Yorkshire city.

The store itself is a trial and is intended to promote the retailer’s “Smart Home” – a ‘connected’ space in which items such as Sonos speakers and Amazon’s ‘Alexa’ system are displayed – all within a domestic space that has a hint of the tongue-in-cheek retro about it. As an idea, it is modeled on the Smart Home space that has operated in the Oxford Street flagship for some time, but the fact that this is a standalone store is significant, indicating a flexibility of mind that might have been foreign to a department store not so long ago.

JOHN LEWIS SMART HOME

JOHN LEWIS SMART HOME

The store will trade until the end of this week and is just a stone’s throw away from the full-line department store that it trades from in the city.

West Yorkshire

Victoria Gate, Harewood St, Leeds LS2 7AR, UK