Sound specialists have grabbed the experience store idea and run with it in recent times, witness the Sonos store in New York with its cute little listening rooms. The most recent to go down the immersive store route is Sennheiser, which opened a five-month pop-up shop in New York’s SoHo at the beginning of the year 

The German headphone and headset business looked to create a space that from the outset draws you into a uniquely designed sound experience.

First developed, designed and iterated in Berlin by experience architects Hartmann Vonsiebenthal, Sennheiser uses the 2,690 sq ft Manhattan pop-up space to take you step by step away from the noise of the city and into a different world. Visitors entered the store via a sound tunnel that cancelled out all outside noise and allowed your aural senses to retune to their new environment.

“Sound Temple” | Inside Sennheiser Sound Shop, New York

A history of the brand and its credentials was delivered in gallery style fashion via the use of large format photography.  And once visitors got inside the space, they were led to the “Sound Temple” – a custom-built room within the interior that allowed people to try on the very latest in the brand’s headset product and try out different sound scenarios.



New York

134 Prince St, New York, NY 10012, USA