Selfridges is championing a new cause for Summer – Music Matters

The new campaign is designed to highlight the continuing challenge emerging music acts face where they are unable to pay for expensive venues when seeking to perform live on stage.

According to the Music Venue Trust, 40% of all live music venues in London, especially the smaller ones, have been forced to close in the past 10 years, driven out of business chiefly because of rising rent.

Like all of Selfridges’ campaigns, Music Matters is effectively integrated from the windows through to in-store displays, products and a pop-up record vinyl store.

The centrepiece is the opening of the live music venue in Ultralounge. The Ultralounge installation has been designed TEM Studio who have created a state-of-the-art low central stage within the 3,500 sq ft, 170 capacity venue which allows for a totally immersive experience between the audience and the artist.



The technology, specially engineered for the Ultralounge stage, allows for imagery, videos, graphics as well as live footage of the artist performing, to be projected, simultaneously if required, not only through the giant gossamer screens surrounding the stage but also directly on the audience. The stage is also set up for live broadcast through the artists’ social media platforms and through

The Ultralounge runs until the end of September with all proceeds from the sales of tickets going to the Music Venue Trust.

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