Rag & Bone, the British Label which calls New York home, has opened a new flagship store and European headquarters in London’s Beak Street, Soho.

The 14,000 sq ft, five-storey, corner building has retained its Victorian heritage with raw brickwork and exposed plaster, however, it has a modern global overlay.

The new store resembles a fusion of old London and a modern New York warehouse. A steel and metal mesh staircase showcasing the NY element is set against old English leather furnishings and Harris Tweed fabrics.

Inside Rag & Bone new London store

International artworks dominate throughout the space including x-rayed bones by British artist SHOK-1, which is featured in the men’s fitting room and on the brick walls. German street graffiti artist works also feature in the women’s change rooms along with British artist murals.

This store sends a very strong and confident statement, reflective of the clothing line.




West End Ward

The Red Brick Road Ltd, 50-54 Beak St, Soho, London W1F 9RN, UK