The branded auto space is becoming a common sight in shopping centres and on iconic city centre shopping streets, as car brands seek to reach out to consumers beyond the showroom.
Permanent and temporary premium shopping space is being used to sell and/or showcase the wares of the world’s largest auto brands. One shopping centre in Liverpool, a north-west UK city, Porsche is the latest opening in this sphere.
The interactive 3,000 sq ft pop-up shop in Peter’s Lane is a non-selling space that is open until June 4 and rubs shoulders with apparel brands such as Michael Kors and Hugo Boss. It features its most recent and advanced models including the 911 coupe, the 919 Hybrid LMPI and the Mission E car for a curious fan to investigate close-up.
A “Sound of Porsche” wall ups the interactive element to the store, as do gesture control screens, designed to tell the story of the Porsche brand and to enable visitors to get closer to the experience of driving Porsche’s cars.