PLAY IS OF THE ESSENCE AT BERLIN POP-UP SHOP

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German value cosmetics retailer Essence launched a ‘Maker Shop’ in Berlin that was all about bringing play to the cosmetic sales experience.

The store allowed customers to become part of the maker process, don white lab coats, and mix their own lip-gloss as well as customizing their nail polish color.

Designed by German consultancy ARNO, in collaboration with three groups of award winning design students, the shop was part of the celebrations of the 15th anniversary of the brand.

The store, which was open for three months, had a deliberately playful design mixing bold primary colors with white for high impact. Integral to the look and feel of the space was the series of mechanical gear wheels that were a repeated motif across the two-floor shop.

ESSENCE PLAY STORE, BERLIN

ESSENCE PLAY STORE, BERLIN

The shop could house 30 DIY cosmetic makers at any one time, allowing them to take an item and use it as color inspiration for the nail polish via the use of color match technology.

Berlin

Badstraße 10, 13357 Berlin, Germany