Men’s casual sportswear label Paul & Shark has established itself in the heart of London’s new menswear quarter in St James Market, just off Regent Street in London.
The Italian brand has debuted a 2,000 sq ft flagship in the area, which is being created by landlord Crown Estates as a destination zone for the quality menswear shopper.
The mix in St James Market curates a combination of fine and casual dining together with a curated selection of brands. The Paul & Shark store mixes concrete floors and walls with cobalt blue shelves and a giant LCD screen showing not just the collection but also some aquatic-themed footage.
The London store follows the opening of a store in Indonesia late last year and adds to the brand’s 260 outlets worldwide.
A range called Sharkflage is featured in the store. Sharkflage is inspired by images by the photographer Chris Fallows which he took of shark habitat offs the South African Coast. The capsule collection celebrates the brand’s 40th Anniversary this year.