OLD MASTERS ARE IN THE BAG AT LOUIS VUITTON

IMAGES /

Luxury accessories label Louis Vuitton has split the art world with its Old Masters collaboration with pop artist Jeff Koons.

The collection uses the imagery from Koon’s “Gazing Ball” paintings, hand painted reproductions of works by Old Masters, and applies them to a range of classic Louis Vuitton handbag shapes.

The Koons work is inspired by iconic paintings by Leonardo Da Vinci, Titian, Rubens, Fragonard and Van Gogh and each artist’s name is spelled out on the bags via embossing or in hardware.

Lovers of the bag collaboration say that it brings these old masters to a brand new audience and allows them to be reconsidered, haters say it is a cynical money making exercise.

To push the partnership in the US, Louis Vuitton launched a huge pop-up shop in the former DKNY store on the city’s Upper East Side.

LOUIS VUITTON, UPPER EAST SIDE

LOUIS VUITTON, UPPER EAST SIDE

The exterior of the shop features a repeat motif of the LVxJK gold monogram created by Koons for the collection, which subtly subverts Louis Vuitton’s own branding fusing it with the artist’s initials.

Four double-height windows are filled with LED display screens showcasing the artworks that inspired the collection which act as backdrops to the carefully choreographed product displays.

Inside there are descriptions of the artworks printed onto huge freestanding panels, while towers of empty gold monogrammed timber crates, normally used to move precious works of art from gallery to gallery, adorn the shop floor.

New York

655 Madison Ave, New York, NY 10065, USA