OASIS INSPIRED BY THE ZOO

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British fashion retailer Oasis has launched wild themed windows and zoo-based displays to showcase a print collaboration with the Zoological Society of London.

The collaboration, entitled Wildest Dreams, is given pride of place in the retailer’s store in London’s Argyll Street with a tiger-filled window display and jungle decals.

Inside the store, the theme continues with a centre mannequin mat that boasts a life size giraffe surrounded by three body forms showing off key prints and pieces from the collection. A black grounded wild floral print is used in the windows for backdrops and in the store for feature walls. Upstairs a projection of the prints is shown above product displays on walls.

OASIS INSPIRED BY THE ZOO

OASIS INSPIRED BY THE ZOO

Key pieces from the Oasis x ZSL collection are also being sold from the ZSL shops – at London and Whipsnade Zoos. The print collection features some endangered species such as zebras and cheetahs, which ZSL is working to protect around the world.

Instore each garment, featuring a particular species in the print, sports a large card swing tag highlighting a fact about the animal or insect featured.

West End Ward

14 Argyll St, Soho, London W1F, UK