MASTERMIND POP-UP LAUNCHES NEW SEASON IN TOKYO

IMAGES /

Cult Japanese streetwear brand Mastermind opened a temporary pop-up shop to showcase its entire new season collection in Tokyo.

The brand had produced its first full collection in five years so took the opportunity to create a big showcase space to gain maximum impact and engagement for the product launch.

The space needed to be large enough to host 1,500 pieces of outerwear, tailoring and streetwear, all emblazoned with Mastermind’s distinctive skull and crossbones insignia.

MASTERMIND

MASTERMIND

The Mastermind brand is famous for its collaborations and this autumn is no exception with a multi-product range in partnership with Adidas and a footwear capsule with US brand Cole Haan.

Late last year Mastermind did a pop-up shop in Los Angeles with other streetwear favourite the Anti-Social Social Club and in the spring of 2016 it had worked on pop-up collaboration with the luxury boutique Kokko in Vancouver after a three-year break from production.

MASTERMIND

MASTERMIND

So the Tokyo space this September, coming as it did in the brand’s hometown, was a very big deal for Mastermind fans and it didn’t disappoint with all black gantry lighting, shipping container fitting rooms and simple black-painted plywood panel product fixtures. Sleek and cheap it let the highly branded merchandise do all the talking.

Shibuya-ku

4 Chome-9-8 Jingūmae, Shibuya-ku, Tōkyō-to 150-0001, Japan