LAVAZZA BREWS UP IN MILAN

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Lavazza has opened its first flagship store in Milan. The store has been designed by JHP who have injected the coffee theme throughout the space.

A central design piece is the chandelier, which illuminates the coffee bar in the middle of the store. Its overall shape represents a large coffee bean and features 640 individual beans in two different sizes.

Piazza San Fedele Milan

Piazza San Fedele
Milan

Experience and education are central to the store design, providing customers with different zones to evoke the senses. There is an area devoted to innovative coffee products such as coffee caviar, foam and cocktails.  Another area of the store is dedicated to the roasting process, allowing customers to watch and take in the aroma. There is also space to learn about the different styles of coffee-making including ‘slow coffee’ as well as a restaurant with coffee and matching food.

The boundaries of what can be done with the humble bean continue to expand.

Milano

Piazza S. Fedele, 20121 Milano MI, Italy