Japanese designer brand Issey Miyake has opened its first store in Milan on the Via Bagutta at the heart of the luxury shopping district.
The boutique is located in the 19th century Palazzo Reina, which was built between 1826 and 1831 and has been under complete renovation for the last two years before being leased to the designer. It trades across 5,380 sq ft, has two floors and showcases seven of the label’s unique collections, as well as the core women’s and men’s eponymous ranges, including Pleats Please Issey Miyake, and Bao Bao Issey Miyake.
Designed by the renowned Tokyo-based multi-disciplinary artist Tokujin Yoshioka, the store interior is kept starkly simple save the restored original frescoed ceiling. A core feature of the boutique’s visual merchandising are the aluminium sculptures dyed in bright orange, blue and green hues which hang from the ceiling on the ground floor.