HOLLAND & BARRETT BETS ON BEAUTY

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Holland & Barrett, the health and beauty retailer, has opened its largest store to date on London’s Oxford Street.

An expansion of an existing site, the store now trades from two levels and, at 6,000 sq ft, is five times the size of a typical Holland & Barrett outpost.

The retailer is taking advantage of the fast-growing beauty market, expanding its offering to have its first beauty department that boasts a vegan nail bar, at the back of the ground floor.  The vegan nail bar is proof of the brand’s claim to be the UK’s largest purveyor of ‘ethical’ beauty products.

The new Holland & Barrett store even has a floor entirely devoted to “Sports Nutrition”.

Also on the ground floor, you can choose your favorite fresh olives or head downstairs to a floor that is entirely concerned with “Sports Nutrition”.

The brand’s ‘More’ format with central Manchester being the next that will benefit from it, lending a new face to the retailer’s 1,100-store portfolio that spread across the U.K. and Holland.

Bryanston and Dorset Square Ward

524 Oxford St, London W1C 1LN, UK