A new flagship H&M has opened in Barcelona. At 5,000 sq m, the store features the first food concept inside an H&M store.
Called Flax and Kale a Porter, it offers customers a chance to grab and keep shopping, or to sit down and relax. The food offering is for the health conscious, illustrated by the chiller that is inserted into the wall, like an artwork, and stocked with fresh fruit and vegetables.
The healthy green theme is carried through to the interiors with green, draped curtains in the changing rooms, pattered wallpapers and plants.
This H&M store feels more sophisticated and grown-up with an up-scale feel to the beauty hall, as well as a children’s section that features a lone rocking horse.
Like other H&M stores, this is a multi-level affair which is high in mirrors, glass and neon signs.
A new departure for the Swedish fashion giant.