G-SHOCK STORE OPENS IN CARNABY STREET

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G-Shock has opened a new location in London’s Carnaby Street; a fitting return to the street as this was the place where the first G-Shock store was ever opened.

The watch brand, which is owned by Casio, used to have a site on the street seven years ago and has now made a return with a store that features a trading and events space set over two floors.

Carnaby Street, known as a youth shopping destination, was the location of choice for the brand because of the versatility of the space on offer, allowing G-Shock to co-host events and collaborate on creative projects.

G-SHOCK NEW STORE

G-SHOCK NEW STORE

The ground floor makes up the main selling area and the G-Shock store design is in keeping with the latest openings of the brand, which has destinations in New York, Shanghai, Paris and Milan.

The shop will offer the entire range of G-Shock watches including BABY-G, Edifice, ProTrek and Oceanus, covering a range from mass market to premium.

West End Ward

56 Carnaby St, Soho, London W1F 9QF, UK