FOLLI FOLLIE AND RATTI OPEN FR BOUTIQUE IN BOLOGNA

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Brand collaboration is the name of the game in fashion at the moment but two Italian brands have taken it a step further opening a joint venture multi-brand luxury clothing and accessories boutique in the Italian city of Bologna.

FR Boutique is a joint venture between Folli Follie and Ratti and trades out of a former Folli Follie store on the Via Clavature in the historic centre of the city.

Folli Follie

Folli Follie

The new FR Boutique store concept has been designed by Italian architect Roberto Baciocchi and at 10,764 sq ft it boasts separate street entrances for the menswear and womenswear areas, high vaulted ceilings and an intimate run of interconnected rooms designated for particular types of apparel.

Folli Follie

Folli Follie

Inspired by a 1920s mansion home, a luxury and streetwear offering of 160 brands is effortlessly combined amidst pink velvet sofas low brass and steel tables and silver green silk carpets in the womenswear area, all set against a monochrome background.

In the men’s section, black granite floors are offset by cherrywood fixtures and brass chandeliers.

Bologna

Via Clavature, 15, 40124 Bologna BO, Italy