FIRST SAINT LAURENT OPENS IN OSLO

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Saint Laurent has opened its first store in Oslo, in the newly emerging luxury shopping district of Promenaden.

This new luxury quarter occupies a few streets in Norway’s capital and has fills a gap in the market. The Saint Laurent store rubs shoulders with luxury brands such as Ganni, Burberry and Hermes, as well as department store Steen & Strom.

The Saint Laurent flagship carries the global design blueprint with marble dominating and white, silver and black hues. The single-floor store’s design is strong, masculine and linear, with mirrored slats and the product arranged in definitive rows.

SAINT LAURENT OSLO

SAINT LAURENT OSLO

The premium men’s and women’s product is displayed in clear cabinets as well as being hung from silver brackets. Black leather seating also lines the  walls and the brand’s current campaign is highlighted with lightboxes. Mirrored dividing walls provide the illusion of space and scale.

This store is a lesson in sleek, upscale and minimalist design.

Sentrum

Nedre Slottsgate 13, 0157 Oslo, Norway