Fendi Casa, the Rome-based luxury brand’s furniture and homewares business, has opened a flagship store in Milan.
Housed in the 16th Century Palazzo Carcassola-Grandi, on the city’s iconic luxury shopping street, Via Montenapoleone, the store sits next door to the brand’s apparel boutique, making its location a grand home-from-home for the label.
Shoppers enter via the main gateway, designed by the architect Gio Ponti and covered in 13 panels of made-to-order Fendi Fur. From the gateway they are led into an inner courtyard where they can access three distinct salons and an outdoor shopping area showcasing the label’s garden furniture.
The store space spans 4,300 sq ft and features a wealth of historical features including, historic decorative frescos and inlaid wooden ceilings. This grand interior forms a dramatic backdrop to the Fendi Casa merchandise and the one-off design pieces bought or made for the site, which include furnishings by French Industrial designer Toan Nguyen and lamps designed by Marco Costanzi.
Floors and walls are decorated in light and neutral shades but with walls often covered in luxurious printed wallpaper, all of which serve the elegant leather, bronze, and stone Fendi home and furnishings well.