DEBENHAMS DEPARTS FROM THE NORM IN STEVENAGE

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UK department store Debenhams opened a two-floor, 70,000 sq ft store last week in Stevenage, a short distance to the north of London.

The store, which incorporates a number of ‘eateries’, including Patisserie Valerie and Nandos has, in terms of layout, a fairly traditional template with beauty and womenswear on the ground floor and men’s, kidswear and homwares upstairs, but there the similarity finishes.

Designed in-house, this store uses its slab-sided architecture and high levels of natural daylight, thanks to a series of in-store voids to advantage and its lower than normal stock densities also mean that it is worth a visit, just by virtue of fact that shoppers have room to move.

Also worth noting is the fact that there are no mid-shop walls and instead the layout is determined by the use of the mid-shop equipment, which defines the various departments.

DEBENHAMS IN STEVENAGE

DEBENHAMS IN STEVENAGE

Finally, a series of overhead light sculptures have been created using neon tubes that were deployed for a Christmas display in the Oxford Circus flagship. This is a distinct departure from the norm.

Stevenage

Great N Rd, Stevenage SG1 1XN, UK