COMMES DES GARÇON SPORTS NEW LOOK IN BERLIN

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Commes des Garçons is refreshing its global store portfolio and is iterating around a newer navigational scheme within its store space while updating older format stores in its portfolio. 

In Berlin, at its store on the Linienstrasse located at the heart of a luxury hip shopping neighbourhood, the Commes des Garçons refit has given the business the opportunity to showcase not only a revitalised brand assortment but its recently added  “Comme Des Garcons Commes Des Garcons” line.

Comme des Garcons

Comme des Garcons

As part of the refurbishment the store design team chose to knock down some interior walls and open up the space by using new fixturing to take the  customer on a guided navigation. To do this they used a black steel tubular framework that provides hanging interest at eye and hand level. The framework creates a pathway through the space, allowing customers to come across product as they navigate the structure. This discovery element is mimicked in the moduar shelving, used in black and in pale wood for contrast in white walled rooms.

Comme des Garcons

Comme des Garcons

New stores are not always needed in order to innovate.

Berlin

Linienstraße 115, 10115 Berlin, Germany