CK CALVIN KLEIN OPENS IN SHANGHAI

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Following fast on the heels of a new look format opening in Düsseldorf, CK Calvin Klein has now opened a store in Shanghai.

The Shanghai store trades over two floors and 6,000 sq. ft. and is located in the Raffles City shopping mall.

Calvin Klein

The new Calvin Klein store in Dusseldorf.

It sells a multibrand offering from the Calvin Klein stable; women’s and men’s CK Calvin Klein, Calvin Klein Jeans, Calvin Klein Underwear and Calvin Klein Performance apparel and accessories lines.

The interior has cobalt blue curtains framing its entrance, concrete grey floors softened with geometric-shaped soft pink rugs and there are outsized silhouette cut-out images of models in the brand’s latest styles suspended from the ceiling, aiding product navigation. Interactive video and denim fit walls allow the customer to browse and select product to try on in-store.

Calvin Klein

The new Calvin Klein store in Dusseldorf.

The Shanghai store is part of a huge network of wholly owned, franchised and licensed outlets for Calvin Klein totalling 900 across China. The European opening in Düsseldorf on Konigsallee Boulevard is 3,500 sq ft and debuted just a week before the Chinese boutique.

Huangpu Qu

268 Xizang Middle Rd, Huangpu Qu, Shanghai Shi, China, 200000