BURBERRY: HERE WE ARE

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UK Fashion House, Burberry continues its democratisation of the city’s London Fashion Week opening a photography exhibition to the public. Entitled Here We Are, it celebrates all things British and opened immediately after the fashion preview show for the Spring/Summer 2018 collections.

Burberry

Burberry

Located in the Old Sessions House, an impressive Georgian building which was once a court in East London, the exhibition occupies 3-floors and is carefully curated with photography, film and clothing. The grand entrance features a sweeping staircase with an imposingly beautiful chandelier. On the first landing are mannequins dressed in next year’s collections.

Burberry

Burberry

The walls are adorned with photography that captures moments of time across the UK, celebrating the diversity that Britain has to offer. From the pomp room, which recognises class and revelry, to the characters of Belfast, the exhibition is an effective marketing extension to ensure the Burberry brand is synonymous with Britain. The artworks are displayed on decaying grand walls with features such as old fireplaces. Thomas’ Café also ‘pops up’ on the ground floor and is flooded with light from the classic Georgian cathedral-style windows.

This is a true display of brand showrooming where the only things for sale are some cake and images.

 

London

London, UK