BIRKENSTOCK JOINS ON-THE-GO RETAIL IN BERLIN

IMAGES /

Footwear brand Birkenstock has debuted one of three mobile retail container stores at Berlin Fashion Week.

Partnering with the Berlin-based designer Andreas Murkidis, the comfort brand parked its mobile shop, dubbed the Birkenstock Box, outside Murkadis’ store on Potsdamer Strasse.

Designed by architects Gonzalez Haase AAS, it is created, in this case, from two stacked freight containers- connected by a simple staircase.

The architects said that the containers perfectly suit the functional aspect of the brand. To build in light to the space, Gonzalez Haase AAS, cut panels out of the walls and replaced them glass.

BIRKENSTOCK, BERLIN

BIRKENSTOCK, BERLIN

The pop-up is one of three in existence that will travel the globe for the brand and collaborate with a different retailer or designer in each city. The Berlin shop will remain in place until July 22 and showcases limited Birkenstock shoes exclusive to the location and the website.

Berlin

Potsdamer Straße 81, 10785 Berlin, Germany