Russian luxury concept boutique B-No7, in Moscow, takes the navigational flow of an art gallery as inspiration for its newest store.
Designed by Spanish interior specialists CuldeSac, the space is designed to be versatile with different elements of the fixturing, such as wall panels, being able to be moved and repositioned easily to reconfigure the space.
The store, which opened at the tail end of last year on Kutuzovsky Prospect, is run by a collective of buyers and fashion editors and features designer brands such as Wu, Rodarte, Carven, Felipe Oliveira Baptista, Cedric Charlier , Mother Of Pearl, Neil Barrett, Altuzarra, Prabal Gurung, Hakaan, Theyskens Theory, Jonathan Saunders, and Marios Schwab.
Inside, the space is painted in low-key powdery tonal pastels, which are set against steel, brass and onyx fixtures and natural stone flooring.
Mannequin forms are suspended from ceilings like art pieces and there are small gallery-style viewing boxes that elevate the pieces featured within them to the precious. VIP’s are looked after in a space framed by a backlit lightbox.