THE APPLE MAC LAPTOP STORE

Apple has opened a new flagship in Chicago.

Hailed as their most ambitious yet, the store created by London-based Foster + Partners, has a carbon, silver roof which has been designed to resemble a Mac laptop, complete with the Apple logo in its middle.

APPLE CHICAGO

APPLE CHICAGO

The brand’s statement glass is used with the entire storefront wrapped in the material, from floor to roof. Granite stairs take customers up to the ‘town hall’ gallery space, lined with trees and wooden tables displaying the product, along with wooden box seating. Granite stairs have also been placed next to the store leading from the waterfront to the plaza.

APPLE CHICAGO

APPLE CHICAGO

Apple continues to lead in the experience stakes with the new store launching the Chicago Series – a month-long programme that covers a range of courses including start-up advice, photography, artwork and poetry. The talks will be held on the upper level where there is auditorium seating.

The Chicago store demonstrates Apple’s continued dominance in the retail space, even though many would mark it as a brand, rather than a retailer.

Chicago

679 N Michigan Ave, Chicago, IL 60611, USA