US designer Thom Browne’s latest store opening, in Milan, showcases not just the brand’s signature menswear and tailoring but also its womenswear, footwear and accessories ranges.
Located on the Via Gesù, the luxury shopping street, just off the Via Montenapoleone, the space at 1,350 sq ft has just enough room to do both collections justice.
This is Thom Browne’s first European flagship and was designed in collaboration with the Italian architect ASA Studio Albanese. Its grey flannel upholstered sofas and chairs give a uniform simplicity to the look, while the horizontal blinds and the cool marble walls keep it minimal and sleek.
Much of the mid-century furniture featured in the space, one of the designer’s passions, is also for sale adding another layer to the shopping experience. There is a Mad Men-style travertine, brass and mahogany bar cart by furniture designer Paul McCobb and a 1950’s French mahogany desk by Jacques Adnet.
Thom Browne now has 19 stores worldwide in New York, Tokyo, Hong Kong, Beijing and Seoul in Korea.